How to find new donors for your charity
One of the most common questions for non-profit organisations is how to find new donors. Donations are an essential source of financial revenue and without them, some charities can face issues, so finding contributors can be a matter of survival. However, the question is: How do you find the right donors for your charity?
Read on for 5 tips to find more donors for your not-for-profit organisation.
# Tip 1: Have a web presence for your charity
Nowadays, people spend most of their time on the Internet and on social media. If you want to reach new donors and to increase your visibility, you can use mediums like Facebook, Twitter, Instagram and Snapchat to encourage leads and donors to support your cause. Websites and social media are communication platforms where you can post articles, information, photos, videos and call for donations on a regular basis. Your publications should be varied, for example, you could post videos on Mondays, pictures on Wednesday and articles or surveys on Friday. Your messages should get people’s attention so don’t hesitate to arouse emotions. Using a mixture of messages will help to reach the largest pool of people.
# Tip 2: Use your personal contacts and those of your donors
Social networks help people to keep in touch, to comment and like posts and to share publications to their friends and family. When communicating with your donors and potential donors online, remember to encourage them to share your message with their network.
#Tip 3: Use research and analysis to find leads
As a non-profit organisation, it is essential to understand who your donors are, what kind of donations they make and why. A recent study showed that approximately 93% of donations are made by loyal donors, so people who already support your cause, so there is a need to use an efficient and top-notch CRM.
What is a CRM (Customer Relationship Management)?
A CRM is a software that helps you keep your customer’s contact details up to date, track every interaction they have with your business, and manage their accounts. It’s designed to help you improve your customer relationships and, in turn, customer lifetime value.
#Tip 4: Offer as many choices as possible in the form and timing of the gift
It is extremely important to present as many choices as possible to your clients and prospects. If they want to support your cause, you need to be able to propose several alternatives, and payment methods. This way, you are widening your pool of potential donors and donations, encouraging people to give as much or as little as they can, and as frequently or infrequently as they like.
# Tip 5: Use merchandising campaigns
Merchandising campaigns can be a simple and highly effective way to introduce new donors to your not-for-profit organisation. In fact, many charities say that it’s a big part of their overall acquisition efforts. Of course, whether you’re offering branded pens, pencils, mobile phone casings, t-shirts, calendars and books, you need to stay on top of things. Which is where an outsourced agency can help.
For more information on how your charity can acquire new donors, get in touch! We are happy to walk you through the tailored services that we have for not-for-profits, as well as our new reporting platform. This platform is designed to show you exactly where your money is going and in real-time, so you can keep an eye on the profitability of your campaign every step of the way.