You have just started an outbound contact centre campaign and you are not sure about prospecting and not quite sure if you are doing the right thing. You keep questioning whether or not you are reaching your target market and if your team knows what they are doing. The options are endless and it can all seem a little daunting. To help you out, here are a few tips on how to run your most successful outbound contact centre campaign.
Know your Prospects
Many times you will find that you are contacting people who you know a little about, but are not sure about many of their details. This is where you need to do your research. Are the people you plan to contact actual prospects or just a list of names you have collected over time? Knowing if the prospect is in fact in your target market will increase the chance for conversion.
For example, if I were to sell a make-up range I would not be wanting to contact middle aged men to sell my products to. They are likely to receive an email and send it straight to their trash or even spam.
Knowing who your prospects are also includes knowing where they are located. If you are targeting your local community then you won’t market to potential customers living in another state. Again, you will also want to do some research to make sure that the location of your prospective customers matches your target market.
You also want to know when the best time to reach your prospect will be. Do they prefer morning, afternoon or the evening? Would they rather an email over a phone call or a text message? These are all the things you will need to research so that you run your most successful outbound contact centre campaign.
Have a plan A and a plan B
You will have a script in place so that you are able to train your team on how to interact with your prospective customers. This should only be used as a teaching tool, not a strict stick to the script each and every time occurrence. You should ensure that these training scripts give your team different options to discuss, should your prospect not react in a predictable manner. This will allow your team to feel more comfortable in different situations and respond in the best way possible.
You will also need to remind them that the interaction still needs to be personal. When your team sound like a robot just trying to rattle off a list of things to say, then you could be doing more harm than good. Encouraging your team to make the interaction personal will build a stronger relationship with your prospects. This will also increase the success of your outbound call campaign.
Know your KPIs
A key performance indicator (KPI) allows you to set your business goals. These then allow you to see whether or not they have been achieved. This is important for a successful outbound contact centre campaign as it shows you what has worked and what hasn’t. A key to being successful is knowing what is working so you can keep doing it, and even improving on it. It is also a good idea to know what isn’t working so that you can make changes and become better.
Train Your Team
One of the most important factors for a successful outbound contact centre campaign is making sure your team has all the training they need to succeed. This could include finding a contact agent who has shown great success and getting other team members to shadow them. This is similar to a mentoring program.
For help with your outbound call campaign, call One Contact on 1800 377 000, or email us.The benefits of a Successful Mobile Campaign for your Business
Smartphone penetration has never been more prevalent and accordingly, mobile marketing is becoming increasingly popular. Mobile is the most immediate communication channel for the majority of our clients, offering the ability to connect with their customers and supporters at any time. Read on to find out the benefits of a successful mobile campaign.
When a person orders online, follow up emails are sent to confirm order details. These emails are not always read. Yet, we have an opportunity to send this same message directly to their phone.
It has been found that 99% of SMS messages are opened as opposed to around 28% for emails! For important information that you want your customers to see, include it in your mobile campaign. Make sure your message communicates your brand values and promotes your business campaigns.
When a person signs up for an event online, an SMS message can be sent to confirm their attendance and again when it’s time to remind them about the forthcoming event. It’s imperative that a subscriber or a customer receives a confirmation message once they have opted for a campaign. Confirmation messages can be easily sent when they opt-in to receive text messages and are interested in the services provided by the business.
When your customer signs up for a newsletter or clicks on a specific link, it can trigger your mobile campaign to send them a message. These messages can be timed and is particularly useful for online stores where a transaction wasn’t completed. Just send them a reminder for them to complete their order a day or two later.
Triggered messages are useful to maintain a strong relationship with your active and loyal users by encouraging them to stick around and keep being engaged with your brand.
For charities, reminder text messages can be used to prompt your supporters to make a payment, visit your website, attend a local event, or participate in a charitable activity.
Reminder messages ensures that your customers don’t forget about the event or activities they signed up for. Reminder messages allows your customers to receive text messages whenever an appointment is scheduled, rescheduled, or cancelled, and prior to appointments taking place.
Make It Personal
Adding a conversational touch or even using the recipient’s name personalises and enhances the feel of your message.
We continue to expand our mobile capabilities to ensure that you’re able to maximise this vital communication platform. Whether it’s an immediate confirmation of a sale or used to prompt a supporter to make payment, SMS messages are an affordable way to connect with your supporters.
Find out more about our SMS and mobile marketing services by calling 1800 377 000 or emailing [email protected]What Can Outbound Sales Do For Your Company?
If your business has reached a plateau and you’re not sure how to generate more leads, consider outbound sales. Outbound sales are so much more than the stereotyped cold calling and bulk spam emails. Outbound sales services introduce new prospects to a struggling business via a number of mediums and go beyond the stereotyped calls and emails! Instead, outbound sales services aims to reach prospective clients who are actually interested in your services at a time and place that suits the client, not when they are just about to sit down to eat. For more information about our outbound sales services, visit our website.
So, how can outbound sales services can help your company?
Outbound sales services give your company the opportunity to find new leads for your business. These leads are specifically targeted for your business and not just cold calls to people who are not interested. These new leads will help to generate new customers and increased revenue for your business.
Our outbound sales services are backed by a contact centre full of trained sales professionals. These consultants are able to form connections with your prospects, helping to turn them into ongoing customers. We work hard to ensure the calibre and skills of our call centre teams, and the service they provide, are always exemplary.
At the heart of it, it’s the people who deliver your campaigns who make the difference to your customer’s experience. We recruit only candidates with the right fit for our business – those with excellent communication skills and a strong customer service and work ethic. All of our staff members are expertly trained to provide your business and your customers with excellent service and to create meaningful connections with each of your contacts. A solid connection is often what’s needed to convert leads into sales.
Decrease Training Budget
By hiring a contact centre to manage your outbound sales, you are not only ensuring that you have the best and most professional team possible, you are also decreasing your training budget. An outsourced team are already trained professionals, so you don’t need to worry about training staff from scratch, nor do you need to spend time and money hiring staff and finding somewhere for them to sit. With excellent communication skills, customer service and a solid work ethic, you can rest assured that your campaign is in safe hands. Whether you are a small business or a large one, there will be an outbound sales solution for you.
Outbound sales services are tailored to your prospective customers. This means that you can utilise digital campaigns if this is what best suits your customers. By having digital campaigns you are able to reduce costs of printing, stationery and door to door sales people. Instead you could take less intrusive steps like SMS, social media, online chat, email and warm calls. Here is how some of these aspects could assist your company.
Online Chat – Websites are the first point of call for a prospective customer. If you only have a contact page you may lose potential leads. Having online chat enabled on your website means that your customers are able to ask questions and receive the information that they need. Your customers receive customer service in real time, without having to wait for a reply to an email.
SMS/Mobile Campaigns – It is very uncommon to find any person today who does not use a mobile phone. In fact, you would be hard pressed to find someone who does not carry one with them where ever they are. This is great news for businesses as it allows you to reach your customers at any time of the day, so you are more likely to find a time that suits them. It also allows you to use it to prompt a call to action or even to confirm a sale. It is also very cost effective. If you are still unsure here are 5 benefits of SMS marketing for your business.
At the end of the day, the purpose of any sales strategy is to increase your revenue. Outbound sales services help you to increase your revenue using tried and true methods. This includes fully trained staff who know how to accommodate the needs of your customers while knowing how to close the deal.
Get in touch with OneContact today for more information on outbound sales services for your business.How to find new donors for your charity
One of the most common questions for non-profit organisations is how to find new donors. Donations are an essential source of financial revenue and without them, some charities can face issues, so finding contributors can be a matter of survival. However, the question is: How do you find the right donors for your charity?
Read on for 5 tips to find more donors for your not-for-profit organisation.
# Tip 1: Have a web presence for your charity
Nowadays, people spend most of their time on the Internet and on social media. If you want to reach new donors and to increase your visibility, you can use mediums like Facebook, Twitter, Instagram and Snapchat to encourage leads and donors to support your cause. Websites and social media are communication platforms where you can post articles, information, photos, videos and call for donations on a regular basis. Your publications should be varied, for example, you could post videos on Mondays, pictures on Wednesday and articles or surveys on Friday. Your messages should get people’s attention so don’t hesitate to arouse emotions. Using a mixture of messages will help to reach the largest pool of people.
# Tip 2: Use your personal contacts and those of your donors
Social networks help people to keep in touch, to comment and like posts and to share publications to their friends and family. When communicating with your donors and potential donors online, remember to encourage them to share your message with their network.
#Tip 3: Use research and analysis to find leads
As a non-profit organisation, it is essential to understand who your donors are, what kind of donations they make and why. A recent study showed that approximately 93% of donations are made by loyal donors, so people who already support your cause, so there is a need to use an efficient and top-notch CRM.
What is a CRM (Customer Relationship Management)?
A CRM is a software that helps you keep your customer’s contact details up to date, track every interaction they have with your business, and manage their accounts. It’s designed to help you improve your customer relationships and, in turn, customer lifetime value.
#Tip 4: Offer as many choices as possible in the form and timing of the gift
It is extremely important to present as many choices as possible to your clients and prospects. If they want to support your cause, you need to be able to propose several alternatives, and payment methods. This way, you are widening your pool of potential donors and donations, encouraging people to give as much or as little as they can, and as frequently or infrequently as they like.
# Tip 5: Use merchandising campaigns
Merchandising campaigns can be a simple and highly effective way to introduce new donors to your not-for-profit organisation. In fact, many charities say that it’s a big part of their overall acquisition efforts. Of course, whether you’re offering branded pens, pencils, mobile phone casings, t-shirts, calendars and books, you need to stay on top of things. Which is where an outsourced agency can help.
For more information on how your charity can acquire new donors, get in touch! We are happy to walk you through the tailored services that we have for not-for-profits, as well as our new reporting platform. This platform is designed to show you exactly where your money is going and in real-time, so you can keep an eye on the profitability of your campaign every step of the way.Common Inbound Contact Centre Services that Businesses Today Need
Upholding an effective channel of communication with clients is important for any business and helps to make customers feel welcome and valued.
Efficient and prompt inbound customer care from customer service representatives who really understand your product or service is just as important as having a great product or service. Inbound contact centre services relieve operational and infrastructural costs drastically, which is beneficial for any organisation as it increases customer satisfaction.
When a customer calls your company with a service request or an inquiry, customer service operators help them with their queries. Whether it’s a reservation, enrollment, an ordering issue or another request, professionally trained customer service agents know how to address these requests. Excellent customer service is the backbone of a successful business.
Answering your clients’ queries is an incredibly vital task! To free up your internal staff members, consider outsourcing your answering service. This will save you time and money and ensure that your customers are receiving the care that they need.
Inquiry handling is the key function of any inbound contact centre. Detailed information regarding a particular product or service is provided so that the customer’s enquiry can be answered in a satisfactory manner. The inbound contact centre offers all the information that a customer requires, through the intricate understanding of the products and services. Inbound contact centres facilitate businesses to reach out to customers and can immediately resolve any issues.
Sales lead qualification
Increasing Qualified Sales Leads in your organisation is challenging. As your business is growing, so are the increasing demands to hit your sales goal. For your sales funnel to grow, it is essential to generate highly qualified sales leads through business to business (B2B) telemarketing.
Our experts at OneContact will assist in generating qualified sales leads that will meet and exceed your expectations and increase your sales.
The ever-increasing customer expectations and demands call for a prompt response together with an exceptional quality of service. In any business, the help desk is the central hub through which any problems and issues are reported and resolved. Businesses need a help desk with built-in call centre capabilities. Inbound contact centres provide solutions to customers and provides a superior customer service.
Direct Response Marketing
Direct response marketing aims to arouse an immediate response from a customer, such as being directed to a website, picking up the phone to call for more information or placing an order. Inbound contact centres help support direct response marketing by being available to answer calls and queries from customers. The person handling incoming calls must be efficient and able to handle conversations in an appropriate manner. These skills are developed during our thorough training process.
OneContact represents your brand name at all times and ensures that your customers will keep coming back to your business.
Here at OneContact, we place a large emphasis on high quality and continuous improvement of our inbound contact centre services. Our high-tech infrastructure, skilled call centre professionals and usage of latest telecommunication software helps us to provide quick and efficient contact centre support and phone answering services 24/7 that are specifically designed for your customers.
Representatives in our contact centre have undergone thorough training, which helps them to understand your systems, processes, needs and requirements. Our inbound contact centre services provide everything that your business could need, such as customer service, order taking, billing inquiries, customer care, telesales and resolving problems. We boost your customer care, which in turn helps you to focus on critical issues and for you to enjoy the cost savings and benefits.
OneContact caters to your individual needs and requirements and we are committed to working as your partner to realise your business goals. For further information, contact us today!Introducing our new reporting platform
Reporting is incredibly important for all businesses. A key facet of any campaign is the ability to understand what’s working, what could be better, and then responding swiftly to changing client needs. This is why transparent and customised reporting forms a fundamental part of everything we do. To further enhance our current reporting offering, we are pleased to introduce our new Reporting Platform! The best part about our new platform is that it has the capability to show you 100% live data at any time. So, you can see how your campaign is tracking whenever you want.
Thorough reporting and transparency are crucial to the success of all campaigns, which is something that we strongly believe in. Because of this, our new reporting platform focuses on the metrics that you need to see how your campaign is performing. With a focus on total transparency, we are confident that our new reporting platform will provide businesses with 100% visibility across all campaigns.
It covers 100% live data, so you can see exactly what is happening with your campaign and in real time.
Our new reporting platform covers a number of key areas so you can easily see where your money is going.
These features include:
- Inbound calls
- Enquiry type / disposition codes
- Time of day
- Day of week
- Historic reporting
- Customer search
- Recording downloads
With our reporting platform, you’ll receive reports that give the greatest level of transparency to ensure you always have an accurate understanding of your campaign’s performance. With your own personal login, you can access your business’s reports at the touch of a button. Whether its reviewing the performance of a current campaign or reviewing banking reports from previous campaigns, you can rest assured knowing that all the relevant information is safely saved in the one location.
To help you keep track of your campaigns month-on-month, you can access monthly reports that have an overview of how much was spent, where the dollars went, which days of the week were more active than others and more. These metrics allow you to properly analyse the performance of your campaign and make any tweaks as necessary.
Don’t miss a thing
- Access to all call records including duration of the call, status and call outcome filtered by date.
- Get instant insights about your campaign performance such as number of calls offered, calls answered, average wait time, average talk time and service level.
- Receive accurate and detailed information about your campaign.
- Easily download your personalised reports though the online portal.
- For more information about our reporting platform and our services, get in touch!
To find out more or to book in your free demonstration, visit our website.Top reasons to outsource your customer service
When it comes to customer care, there are many challenges that you can face. As customer satisfaction is integral to the smooth operation of any business, it’s important to make sure your customers are dealt with swiftly and treated with the utmost respect. Often, it can take a lot of time, money and resources to train an internal team to respond to customer concerns and queries. Instead, consider outsourcing your customer care and utilising the existing skills and expertise of these teams.
Since 2002, we’ve been handling customer service for our clients and have come across many benefits that this brings for companies. Read on for our list of top benefits for outsourcing your customer support.
To train and manage an internal customer care team, you are spending a lot more than just money. Outsourcing your customer service instead will actually save you time, money and resources, freeing up your budget and your staff members for other activities.
Focus on your core business
By hiring an external customer support team, your staff members are free to focus on your core business with the peace of mind that your customers are well taken care of. Instead of dealing with the day-to-day queries and concerns of you customers, specially trained customer service officers can handle this process for you.
At OneContact, we work hard to ensure that the calibre and skills of our call centre teams and the services they provide are always exemplary. After all, it’s the people who deliver your inbound and outbound campaigns who make the difference to your customer’s experience. Because we recruit only candidates with the right fit for our business – those with excellent communication skills and a strong customer service and work ethic, there is minimal risk for your business. By having a dedicated team committed to the care of your customers, you can rest easy that your clientele and your business are in safe hands.
Higher efficiency and flexibility
Having an outsourced customer support team who are there for your customers 24 hours, 7 days a week, provides your business with higher efficiency and increases customer satisfaction as your clients know they can contact you whenever they need. Trained professionals who are available at any time guarantees higher customer satisfaction, which in turn leads to a higher ROI.
To find out more about how we can help you with your customer care and what possibilities you have, get in touch!