4 Essential Considerations When It Comes To SMS Marketing

Most people are rarely apart from their smart phones, relying on them throughout the day. With so many means of communication available for us at our fingertips, SMS is still the fastest and most direct method of communication.

This is no different for companies and brands. With remarkably high open rates, SMS marketing provides immediate results and tops the ranking on customer engagement for brands globally.

But before you launch your new SMS Marketing campaign there are four things you will need to consider.

  1. Target the right audience at the right time – Don’t send blanket marketing to everyone. Target the message to the audience that will be interested and engaged, minimising the possibility of annoying your audience and risking the chance of them opting out.   
  2. Call to Action – the best marketing campaigns are those that drive an action. Keep the message short and concise and linked directly to your website. For example: Acme Co. 30% off EVERYTHING. Flash sale start now. 4 days only! End Sun 27th Oct. Open late Thurs. Shop in store or www.acmeco.com.au.. To opt out SMS stop.
  3. Report and optimise – Reporting and optimisation are vital in understanding whether your campaign was successful and gauging what you could improve on next time. Once you have sent an SMS you will need to measure replies, click through rates and open rates to determine the success of your campaign and providing the analytics necessary to optimise campaigns moving forward.
  4. Work within the law – Unsubscribes must not be forgotten when managing your SMS marketing campaign. Communication from businesses via SMS, just like email marketing, is deemed a ‘commercial electronic message’ and must adhere to the Spam Act 2003.

OneContact’s SMS broadcast platform provides a number of SMS opt out options for our customers.

For more information – contact us on 1800 377 000 by email, or visit us at https://onecontact.com.au/

10 Benefits of SMS Marketing
  1. Build Loyal Customers
    SMS Marketing is a great channel to engage and build loyal customers. Offer your customers promotions and offer information about your business when you feel the need. This makes your customers / clients feel appreciated by keeping them the main focus of your business. The more you give, the more you get back.
  2. Generate word of mouth
    Use SMS to not only engage your existing customers but also drive new business to your company. If you have something of value to offer your customers, they will spread the word to family, friends and colleagues. Word of mouth is a powerful tool and SMS promotes this with instant communication.
  3. Improve communication
    Communication is key to building any long-term relationship. SMS Marketing can be of great benefit when building on these relationships. SMS is a personal message from you to your audience. Let them in on the secret sale, a simple thank you message after a purchase, inform them of any sales/promotional offers, when their delivery is ready, the list is endless. SMS Marketing is an easy, fast and reliable way to communicate with all of your customers.
  4. Fast and Effective
    SMS Marketing allows you to reach a large number of people all at the same time. Text Messaging is an instant marketing tool, getting your message into the hands of the right audience, when you want it. Customers keep their mobile phones on hand, making it easy to communicate your message to them.
  5. Opt-In Option
    Building your database correctly is of vital importance, not only for Data Protection purposes but also by having your customers sign up to hear from you, you have already started the sales process. These Opt in’s are qualified existing or potential customers, they want to hear from you, don’t disappoint them.
  6. Opt Out Option
    With every SMS Campaign your business must always offer customers the opportunity to unsubscribe from further text messages. Data Protection Laws state that if you are to contact a person via text, they must be able to unsubscribe via text. Cadoo can offer you the perfect product which will instantly update your database keeping you compliant. The major benefit with this, you will not be sending unwanted texts to those uninterested.
  7. Cost Effective
    SMS Marketing is an inexpensive method of communication in comparison to traditional marketing. It will help your business to tighten your budgeting belts. A lot of companies public and private cutting costs every day by sending text messages instead of sending letters or brochures, this is always great for our environment too!
  8. Integrate into your Marketing Campaigns
    A major benefit of SMS Marketing is the potential it has when you integrate it into any of your marketing campaigns. It is known that social media and traditional media are not always the most effective way to reach your customers on time, simply integrate SMS with these other marketing methods and get the message straight to your customers, ensuring that they know what you have to offer them.
  9. Straight to the point
    With only 160 characters allowed when sending a text message this ensures that your message is clear and concise. Getting straight to the point is important, telling customers exactly what you want them to know and making it an easy read will benefit both the customer and your business.
  10. Time management
    Everybody knows that ‘Time is Money’, with SMS Marketing you will save a lot of time, allowing you to concentrate on other areas of the business. It is a simple and easy process. With the scheduling component of SMS you can simply organise your SMS marketing campaigns for a later date. This is a huge benefit as it allows you to manage your time efficiently.

For more information on OneContact’s SMS Broadcast Platform call us on 1800 377 000 or email us.

OneContact Partners With Roambee

ONECONTACT PARTNERS WITH ROAMBEE

As a member of the Telin Group (both an investor and partner to Roambee) OneContact recently joined Roambee as their trusted representative for Australia and New Zealand.

About Roambee

Roambee puts you in control of goods and assets with purposefully built sensor hardware, cloud data analytics, and automation – for reliable monitoring and response – indoors, outdoors, and in-transit thereby bringing visibility to your supply chain and logistics challenges. There are no sensors to purchase or manage; you only pay for what you monitor.

More than 300 global enterprises have chosen Roambee to improve product velocity, compress order-to-cash cycles, and forecast demand accurately. We are continuously investing in AI and data analytics to make trusted business recommendations. Our cloud platform is powered by purposefully built multi-sensor IoT hardware and clever use of global connectivity options to monitor at scale, while Robotic Process Automation (RPA) automates processes for transparent business operations. With a 60+ strong global partner network, Roambee has created a strong business eco-system for visibility.

Roambee headquarters is situated in Silicon Valley, USA with regional offices in Mexico, Brazil, UK, Germany, UAE, India, Malaysia, Indonesia and now in thanks to OneContact we are in Australia and New Zealand to service our worldwide customer and partner base.

On-Demand Logistics Visibility Solution

Today, businesses are under growing pressure to build and maintain a lean, resilient, and still high-performing supply chain. Customers are increasingly demanding real-time updates, and multimodal shipments across multiple transporters are too complex to provide it effectively with just aggregated data streams.

The performance of your supply chain is a result of the sum of countless individual decisions. Manufacturers, producers, and transporters of goods and assets must often answer: How do we ensure the safety and quality of our shipments in transit? How do we improve turn-around-times? How do we better manage our inventory with less available people? How do we decide which lanes and transporters to use for best performance and security?

Optimal supply chain execution decisions are made using timely and insightful signals generated from your shipments,

inventory, and assets interacting with the current and modeled (i.e. predicted) real-world environment. The most meaningful signals require the best data as inputs: accurate, granular, and timely. Leverage the power of Roambee’s fullstack

logistics visibility solution, featuring on-demand IoT sensors and curated data streams communicating in real-time with our AI-enabled platform and apps for access to the best data, triggering the most meaningful signals, ultimately enabling you to make optimal supply chain execution decisions.

See for yourself how Roambee can be your partner in building a better supply chain.

For more information on Roambee call OneContact on 1800 377 000, or email us.

We’re In, Are You?

OneContact have partnered with the Thankyou Group to flip consumerism and change the world.

OneContact has recently partnered with ThankyouTM providing our call centre services through their “No Small Plan” initiative to take the Thankyou brand to the world, calling on the support of the world’s largest companies ‘Unilever’ and ‘Procter & ‘Gamble’.

Thankyou is an Australian social enterprise, with a vision of “a world where not one person lives in extreme poverty”. Thankyou is tackling this issue using their “100% model”. That is, all the profit Thankyou generate from the sales of their water, body care, and food products, (after allowing for the current and future costs of business) are distributed around the world to exponentially amplify the impact of charitable partners serving the world’s poor, providing safe water, hygiene, sanitation, and food security programs in 16 different countries.

Ending Extreme Poverty

To date, the Thankyou Group has raised $17 million AUD for the Thankyou Charitable Trust. Right now, there are 736 million people stuck in extreme poverty. Meanwhile, globally we’re spending $63 trillion on consumer products each year.

OneContact and Thankyou believe it’s an injustice that shouldn’t exist. But it does exist because the system is failing and it’s time for it to change. This is where OneContact and Thankyou need your help. To change the world, we must first flip the system.

Thankyou is offering the world a consumer choice that exists solely to help end extreme poverty.

If this campaign works, Thankyou could reach 190 more countries, and together, we could change the course of history and see millions of consumer dollars going towards ending extreme poverty in our lifetime. It’s no small plan. Which is why they need you.

Invitation to flip consumerism. For good.

Thankyou has just sent a partnership invitation to two of the world’s biggest companies – who right now, are also their biggest competitors.

These companies are Proctor & Gamble and Unilever. They make, distribute and, sell hundreds of brands and billions of products every day – and Thankyou have arranged meetings with them both in two weeks. Thankyou is going to ask them to change the world, by joining them in making and distributing Thankyou products globally and flip consumerism, for good.

If they say yes, together we could change millions of lives.

How do we get them on board?

That’s where this plan needs you. For P&G and Unilever to say, ‘I’m in’ and work with us to flip the system, they need to see the collective power of the many people who believe in the change. A global movement of people who back this idea. OneContact encourages you to join us and show your support. Jump on social media and follow these steps!

Post:

‘I’m in, are you?’

Tag:

@proctergamble and @unilever

Hashtag:

#thankyoutotheworld

Share:

This video to help this idea spread even further.

How to Run Your Most Successful Outbound Contact Centre Campaign?

You have just started an outbound contact centre campaign and you are not sure about prospecting and not quite sure if you are doing the right thing. You keep questioning whether or not you are reaching your target market and if your team knows what they are doing. The options are endless and it can all seem a little daunting. To help you out, here are a few tips on how to run your most successful outbound contact centre campaign.

Know your Prospects

Many times you will find that you are contacting people who you know a little about, but are not sure about many of their details. This is where you need to do your research. Are the people you plan to contact actual prospects or just a list of names you have collected over time? Knowing if the prospect is in fact in your target market will increase the chance for conversion.

For example, if I were to sell a make-up range I would not be wanting to contact middle aged men to sell my products to. They are likely to receive an email and send it straight to their trash or even spam.

Knowing who your prospects are also includes knowing where they are located. If you are targeting your local community then you won’t market to potential customers living in another state. Again, you will also want to do some research to make sure that the location of your prospective customers matches your target market.

You also want to know when the best time to reach your prospect will be. Do they prefer morning, afternoon or the evening? Would they rather an email over a phone call or a text message? These are all the things you will need to research so that you run your most successful outbound contact centre campaign.

 

Have a plan A and a plan B

You will have a script in place so that you are able to train your team on how to interact with your prospective customers. This should only be used as a teaching tool, not a strict stick to the script each and every time occurrence. You should ensure that these training scripts give your team different options to discuss, should your prospect not react in a predictable manner. This will allow your team to feel more comfortable in different situations and respond in the best way possible.

You will also need to remind them that the interaction still needs to be personal. When your team sound like a robot just trying to rattle off a list of things to say, then you could be doing more harm than good. Encouraging your team to make the interaction personal will build a stronger relationship with your prospects. This will also increase the success of your outbound call campaign.

 

Know your KPIs

A key performance indicator (KPI) allows you to set your business goals. These then allow you to see whether or not they have been achieved. This is important for a successful outbound contact centre campaign as it shows you what has worked and what hasn’t. A key to being successful is knowing what is working so you can keep doing it, and even improving on it. It is also a good idea to know what isn’t working so that you can make changes and become better.

 

Train Your Team

One of the most important factors for a successful outbound contact centre campaign is making sure your team has all the training they need to succeed. This could include finding a contact agent who has shown great success and getting other team members to shadow them. This is similar to a mentoring program.

For help with your outbound call campaign, call One Contact on 1800 377 000, or email us.

The benefits of a Successful Mobile Campaign for your Business

Smartphone penetration has never been more prevalent and accordingly, mobile marketing is becoming increasingly popular. Mobile is the most immediate communication channel for the majority of our clients, offering the ability to connect with their customers and supporters at any time. Read on to find out the benefits of a successful mobile campaign.

 

Transactional Message

When a person orders online, follow up emails are sent to confirm order details. These emails are not always read. Yet, we have an opportunity to send this same message directly to their phone.

 

It has been found that 99% of SMS messages are opened as opposed to around 28% for emails! For important information that you want your customers to see, include it in your mobile campaign. Make sure your message communicates your brand values and promotes your business campaigns.

 

Confirmation Messages

When a person signs up for an event online, an SMS message can be sent to confirm their attendance and again when it’s time to remind them about the forthcoming event. It’s imperative that a subscriber or a customer receives a confirmation message once they have opted for a campaign. Confirmation messages can be easily sent when they opt-in to receive text messages and are interested in the services provided by the business.

 

Triggering Messages

When your customer signs up for a newsletter or clicks on a specific link, it can trigger your mobile campaign to send them a message. These messages can be timed and is particularly useful for online stores where a transaction wasn’t completed. Just send them a reminder for them to complete their order a day or two later.

 

Triggered messages are useful to maintain a strong relationship with your active and loyal users by encouraging them to stick around and keep being engaged with your brand.

 

Reminder Messages

For charities, reminder text messages can be used to prompt your supporters to make a payment, visit your website, attend a local event, or participate in a charitable activity.

 

Reminder messages ensures that your customers don’t forget about the event or activities they signed up for. Reminder messages allows your customers to receive text messages whenever an appointment is scheduled, rescheduled, or cancelled, and prior to appointments taking place.

 

Make It Personal

Adding a conversational touch or even using the recipient’s name personalises and enhances the feel of your message.

 

We continue to expand our mobile capabilities to ensure that you’re able to maximise this vital communication platform. Whether it’s an immediate confirmation of a sale or used to prompt a supporter to make payment, SMS messages are an affordable way to connect with your supporters.

Find out more about our SMS and mobile marketing services by calling 1800 377 000 or emailing [email protected]

What Can Outbound Sales Do For Your Company?

If your business has reached a plateau and you’re not sure how to generate more leads, consider outbound sales. Outbound sales are so much more than the stereotyped cold calling and bulk spam emails. Outbound sales services introduce new prospects to a struggling business via a number of mediums and go beyond the stereotyped calls and emails! Instead, outbound sales services aims to reach prospective clients who are actually interested in your services at a time and place that suits the client, not when they are just about to sit down to eat. For more information about our outbound sales services, visit our website.

So, how can outbound sales services can help your company?

New Leads

Outbound sales services give your company the opportunity to find new leads for your business. These leads are specifically targeted for your business and not just cold calls to people who are not interested. These new leads will help to generate new customers and increased revenue for your business.

Create Connections

Our outbound sales services are backed by a contact centre full of trained sales professionals. These consultants are able to form connections with your prospects, helping to turn them into ongoing customers. We work hard to ensure the calibre and skills of our call centre teams, and the service they provide, are always exemplary.

At the heart of it, it’s the people who deliver your campaigns who make the difference to your customer’s experience. We recruit only candidates with the right fit for our business – those with excellent communication skills and a strong customer service and work ethic. All of our staff members are expertly trained to provide your business and your customers with excellent service and to create meaningful connections with each of your contacts. A solid connection is often what’s needed to convert leads into sales.

Decrease Training Budget

By hiring a contact centre to manage your outbound sales, you are not only ensuring that you have the best and most professional team possible, you are also decreasing your training budget. An outsourced team are already trained professionals, so you don’t need to worry about training staff from scratch, nor do you need to spend time and money hiring staff and finding somewhere for them to sit. With excellent communication skills, customer service and a solid work ethic, you can rest assured that your campaign is in safe hands. Whether you are a small business or a large one, there will be an outbound sales solution for you.

Cost Saving

Outbound sales services are tailored to your prospective customers. This means that you can utilise digital campaigns if this is what best suits your customers. By having digital campaigns you are able to reduce costs of printing, stationery and door to door sales people. Instead you could take less intrusive steps like SMS, social media, online chat, email and warm calls. Here is how some of these aspects could assist your company.

Online Chat – Websites are the first point of call for a prospective customer. If you only have a contact page you may lose potential leads. Having online chat enabled on your website means that your customers are able to ask questions and receive the information that they need. Your customers receive customer service in real time, without having to wait for a reply to an email.

SMS/Mobile Campaigns – It is very uncommon to find any person today who does not use a mobile phone. In fact, you would be hard pressed to find someone who does not carry one with them where ever they are. This is great news for businesses as it allows you to reach your customers at any time of the day, so you are more likely to find a time that suits them. It also allows you to use it to prompt a call to action or even to confirm a sale. It is also very cost effective. If you are still unsure here are 5 benefits of SMS marketing for your business.

Increased Revenue

At the end of the day, the purpose of any sales strategy is to increase your revenue. Outbound sales services help you to increase your revenue using tried and true methods. This includes fully trained staff who know how to accommodate the needs of your customers while knowing how to close the deal.

Get in touch with OneContact today for more information on outbound sales services for your business.

Why phone calls are still an important part of customer service

As technology continues to advance, it is understandable that many people think the main forms of communication are now digital (like emails, text messages and online chat) and that voice communication (like phone calls) are a thing of the past. To some extent this is true as the communications mix is evolving, however despite this, phone calls are as relevant as ever.

 

Connect with your customers

Phone calls are one of the most beneficial communication channels when it comes to customer service and especially charitable campaigns. Phone calls connect people in real-time and when there is a tough decision to make, people tend to prefer voice communication to any other. Often, customers find it easier to talk with someone over the phone, rather than put their issue in writing. As phone calls are quite personal in nature, customers feel a level of comfort with the agent that they are speaking with, which presents an excellent opportunity to strengthen your relationship with your customers.

 

Make sales

For NFPs and charitable organisations, phone calls are crucial as the customer service representative on the phone is a direct reflection of your organisation and their portrayal effects yours. If the phone call operative is friendly, informative and understanding, your donors are more likely to give. Likewise for businesses, if the customer gets along well with the phone agent, this is a good reflection of your business and the customer is more likely to make a sale.

 

Learn from your conversations

One important reason why phone calls are an important part of your customer service is that, when reporting, they provide insights that go further than just numbers. Phone calls can be recorded, listened to and learned from, helping to enhance your other business activities. Recorded phone calls are also an excellent training tool as new staff can learn from previous phone agents.

 

Hire the best team

In order to have an effective phone call campaign to strengthen your customer service, you need to have the right team. Instead of managing your calls in-house and incurring the related staffing expenses, consider outsourcing your inbound and outbound calls. We can seamlessly handle your inbound enquiries and outbound sales for you, 24 hours a day, 7 days a week. Acting as an extension of your own team, we’re always extremely mindful our role is to reflect your reputation and ethos and to meet your callers’ expectations of a prompt, courteous, responsive service.

We pride ourselves on the high calibre and skills of our call centre teams and the services that they provide. At the heart of it, it’s the people who deliver your inbound and outbound call campaigns who make the difference to your customer’s experience. We recruit only candidates with the right fit for our business – those with excellent communication skills and a strong customer service and work ethic. Plus, we keep virtually all services in-house, including our call centre agents, rather than outsourcing. This maintains superior quality control and allows us to stay focused on the details that make the difference for you.

As with anything, you need to choose what is right for you. When planning out your next campaign, have a think about which communication channels are right for your business and will best achieve your objectives.

For more information on our services, or for assistance in selecting the best communications mix for you, get in touch!

Common Inbound Contact Centre Services that Businesses Today Need

Upholding an effective channel of communication with clients is important for any business and helps to make customers feel welcome and valued.

Efficient and prompt inbound customer care from customer service representatives who really understand your product or service is just as important as having a great product or service. Inbound contact centre services relieve operational and infrastructural costs drastically, which is beneficial for any organisation as it increases customer satisfaction.

Customer service

When a customer calls your company with a service request or an inquiry, customer service operators help them with their queries. Whether it’s a reservation, enrollment, an ordering issue or another request, professionally trained customer service agents know how to address these requests. Excellent customer service is the backbone of a successful business.

Answering service

Answering your clients’ queries is an incredibly vital task! To free up your internal staff members, consider outsourcing your answering service. This will save you time and money and ensure that your customers are receiving the care that they need.

Inquiry handling

Inquiry handling is the key function of any inbound contact centre. Detailed information regarding a particular product or service is provided so that the customer’s enquiry can be answered in a satisfactory manner. The inbound contact centre offers all the information that a customer requires, through the intricate understanding of the products and services. Inbound contact centres facilitate businesses to reach out to customers and can immediately resolve any issues.

Sales lead qualification

Increasing Qualified Sales Leads in your organisation is challenging. As your business is growing, so are the increasing demands to hit your sales goal. For your sales funnel to grow, it is essential to generate highly qualified sales leads through business to business (B2B) telemarketing.

Our experts at OneContact will assist in generating qualified sales leads that will meet and exceed your expectations and increase your sales.

Helpdesk solution

The ever-increasing customer expectations and demands call for a prompt response together with an exceptional quality of service. In any business, the help desk is the central hub through which any problems and issues are reported and resolved. Businesses need a help desk with built-in call centre capabilities. Inbound contact centres provide solutions to customers and provides a superior customer service.

Direct Response Marketing

Direct response marketing aims to arouse an immediate response from a customer, such as being directed to a website, picking up the phone to call for more information or placing an order. Inbound contact centres help support direct response marketing by being available to answer calls and queries from customers. The person handling incoming calls must be efficient and able to handle conversations in an appropriate manner. These skills are developed during our thorough training process.

 

OneContact represents your brand name at all times and ensures that your customers will keep coming back to your business.

Here at OneContact, we place a large emphasis on high quality and continuous improvement of our inbound contact centre services. Our high-tech infrastructure, skilled call centre professionals and usage of latest telecommunication software helps us to provide quick and efficient contact centre support and phone answering services 24/7 that are specifically designed for your customers.

Representatives in our contact centre have undergone thorough training, which helps them to understand your systems, processes, needs and requirements. Our inbound contact centre services provide everything that your business could need, such as customer service, order taking, billing inquiries, customer care, telesales and resolving problems. We boost your customer care, which in turn helps you to focus on critical issues and for you to enjoy the cost savings and benefits.

OneContact caters to your individual needs and requirements and we are committed to working as your partner to realise your business goals. For further information, contact us today!

Introducing our new reporting platform

Reporting is incredibly important for all businesses. A key facet of any campaign is the ability to understand what’s working, what could be better, and then responding swiftly to changing client needs. This is why transparent and customised reporting forms a fundamental part of everything we do. To further enhance our current reporting offering, we are pleased to introduce our new Reporting Platform! The best part about our new platform is that it has the capability to show you 100% live data at any time. So, you can see how your campaign is tracking whenever you want.

Thorough reporting and transparency are crucial to the success of all campaigns, which is something that we strongly believe in. Because of this, our new reporting platform focuses on the metrics that you need to see how your campaign is performing. With a focus on total transparency, we are confident that our new reporting platform will provide businesses with 100% visibility across all campaigns.

How?

It covers 100% live data, so you can see exactly what is happening with your campaign and in real time.

Our new reporting platform covers a number of key areas so you can easily see where your money is going.

These features include:

With our reporting platform, you’ll receive reports that give the greatest level of transparency to ensure you always have an accurate understanding of your campaign’s performance. With your own personal login, you can access your business’s reports at the touch of a button. Whether its reviewing the performance of a current campaign or reviewing banking reports from previous campaigns, you can rest assured knowing that all the relevant information is safely saved in the one location.

To help you keep track of your campaigns month-on-month, you can access monthly reports that have an overview of how much was spent, where the dollars went, which days of the week were more active than others and more. These metrics allow you to properly analyse the performance of your campaign and make any tweaks as necessary.

Don’t miss a thing

To find out more or to book in your free demonstration, visit our website.

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